“You Lack Forgiving Heart, Should Have Helped Lyta By Now” – Influencer Big Salo Blasts Olamide
Popular Social Media Influencer, Big Salo, has ignited a fresh controversy in the Nigerian entertainment industry after releasing a viral video in which he publicly called out ace rapper and YBNL Nation record label boss, Olamide Adedeji, popularly known as Olamide Baddo, urging him to show compassion and extend a helping hand to his former signee, singer Lyta, whose real name is Abdullahi Mariam, amid the young artist’s ongoing struggles in the music scene.
In the emotional clip that has since garnered thousands of views across online platforms, Big Salo did not mince words, directly accusing Olamide of lacking a forgiving heart and questioning why the influential music mogul, who once nurtured Lyta’s talent under his YBNL label, has not stepped in to assist the singer several years after their professional parting of ways, a development that has left many fans and industry watchers divided on the ethics of loyalty and support in the cutthroat world of Nigerian showbiz where mentorship often blurs into business obligations.
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“Olamide Baddo, you really lack a forgiving heart. Shouldn’t you have helped Lyta by now? This life really goes a long way. You can’t take all your wealth with you to heaven,” Big Salo passionately declared in the video, his words laced with a mix of admonition and spiritual appeal that resonates deeply with Nigeria’s culturally infused public discourse on morality, wealth, and fleeting fame.
The influencer’s bold intervention comes at a time when Lyta, who rose to prominence with hits like ‘Moni’ during his stint at YBNL from 2018 to 2020, has been navigating a challenging phase in his career following his exit from the label amid reported contractual disputes and personal setbacks, including the birth of his child and efforts to rebuild his brand independently through new releases and collaborations, yet struggling to recapture his earlier stardom without the robust backing that propelled other YBNL alumni like Fireboy DML and Asake to global heights.
The video has sparked a polarized online conversation, with netizens flooding social media spaces like Twitter (now X), Instagram, and Facebook with heated debates on whether Olamide, one of Afrobeats’ most successful entrepreneurs who has built an empire signing and developing talents from humble beginnings, truly owes Lyta any form of post-contract support, or if the singer’s current predicaments are simply the harsh realities of the industry where artists must fend for themselves after label deals end.
While some supporters of Big Salo hail his call as a timely reminder of the African ethos of communal upliftment and the responsibilities of successful ‘big brothers’ in the music space, others have defended Olamide, arguing that business is business and that Lyta’s departure from YBNL was mutual, with the rapper already having fulfilled his role by providing the platform that launched the singer’s career, even as neither Olamide nor Lyta has publicly responded to the influencer’s plea as at press time, leaving the saga to simmer in the ever-buzzing digital town halls of Nigeria’s vibrant entertainment ecosystem.
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